What is Internet Explorer

Posted on May 22, 2013

Ask any web developers what they think about Internet Explorer (IE), and you’re sure to be met with a grimace. But, isn’t that what you are supposed to use to view web pages? Well, if you have a Windows computer (XP, Vista, Windows 7 or 8), then IE is what someone installed for you with all the other software. So, let’s start with what IE is and is not.   What Internet Explorer is: IE is one of many ways to surf the web (a.k.a. “search the Google,” “browse the internet,” etc.). Just like Microsoft Word is a word processor, Internet … Continue reading →

How to Market to a Teenager

Posted on May 21, 2013

  Despite a wide variety of marketing strategies, one of the most difficult groups to market to remains: teenagers (ages 13 through 19). While there are plenty of tried-and-true marketing tactics, the most effective way to reach a teenager is with social media. Since social media has become a huge part of the average teen’s life, it is a largely efficient tool. The three most commonly used social media platforms are Facebook, YouTube, and Twitter. In order to properly market to teens, follow these three steps.   Step 1: Adjust Your Tone Many of you have probably heard—or used—the phrase, … Continue reading →

Simple Tips to Improve Your Phone Skills

Posted on May 20, 2013

  Using our cell phones has become a regular, everyday part of our lives.  I use mine for work, at home, in the car, everywhere.  Over my years of answering phones at work, I have learned a few techniques that can improve the quality of conversation.  The person on the other end of the line hears a lot more than just the words we’re saying. Let’s walk through a few of them.   When talking on the phone, make sure to be in a environment that is appropriate and quiet.  It may sound obvious, but a lot of background or … Continue reading →

6 Steps to Use Vine Effectively

Posted on May 17, 2013

For those of you who haven’t heard, Vine is an up-and-coming, fairly new app on the market.  It is a fun, quick, and easy way to share life in motion. Vine is similar to Instagram, but with fewer limitations. Vine allows you to inexpensively create short video clips that can be used to market your product or business—or give you a quick laugh or put a smile on your face. Not only is this app growing rapidly for teens, it is also becoming a marketing tool for well-known companies like Malibu, Toyota, Dove, Taco Bell, Wheat Thins, Bacardi, and HubSpot. … Continue reading →

Marketing is not about YOU!

Posted on May 16, 2013

    I had the privilege of helping with a video this past month for one of our clients, and it was the first big project (or really any project) I was involved in. And let me be honest; I was not happy this was my first one—I was nervous and stressed the minute my role was explained to me. While the stress and nervousness only increased as I worked on this project, I still learned a few valuable lessons from it.   The first things I learned go hand-in-hand: 1) Marketing isn’t about me, and 2) It’s all about … Continue reading →

Why it’s Important to Love Your Job

Posted on May 15, 2013

  Almost all of us have heard the famous line, “Find a job you love, and you’ll never work a day in your life” by Confucius. As easy as this is to say, many people struggle finding a job they love—or loving the job they already have. Working diligently can be very difficult when you don’t enjoy what you do. However, the environment has a lot to do with how much you enjoy your work.   Working with people who are passionate about what they do and enjoy their work can create an incredible atmosphere. I have quickly learned what … Continue reading →

Got Your Back

Posted on May 14, 2013

I worked for a church one summer while I was in college.  In my very first staff meeting, I was told, “I will always have your back—even if it’s in front of all the other staff.”   Sadly, I think this is becoming a lost art in today’s culture. People spend so much time looking out for their own interests and protecting themselves that, ultimately, teamwork is lost.  Instead, they operate as individuals.   Here at PayProMedia, I love the team of people I work with every day.  We get along, have fun, and work well together.  However, in the … Continue reading →

Gaining Brand Loyalty: A Golfer’s Perspective

Posted on May 13, 2013

  It’s no secret that I love to play golf—to the point where I played when it was 45 degrees outside with wind gusting at 20 MPH. (Who does that?)   I’m not sure what I like so much about it. I have played since I was young and just feel a certain connection to the game.   I know a lot of it is because I love to be outdoors, but I don’t fully understand the rest. Maybe it’s the fact that I have invested so many hours into practice and getting better. Maybe it’s the opportunity to use … Continue reading →

VuPoint Photo Cube Review

Posted on May 10, 2013

  People love photos. Instagram is a social networking site dedicated to photos taken on mobile devices. These photos often live their entire lives on the web and never make it to the “real world.” VuPoint has created a product that can change that.   PayProMedia decided to review the VuPoint Photo Cube. This photo cube is a small 4×6 photo printer that prints your pictures directly from your iPhone, iPod, Android phone, or even your tablet. The printer itself is four inches tall , seven inches wide, and six inches deep. Its compact size allows it to easily fit … Continue reading →

What on Earth is Bitcoin?

Posted on May 9, 2013

  Today’s financial crisis has brought about many struggles, including the steady decline of currency. A 2013 dollar would be worth over eight dollars in 1950, and the value has continued to drop steadily ever since. This decline has left many Americans frightened about their financial security. Some experts say even gold is not a suitable reserve anymore. What are we to do with all this confusion and uncertainty?   What if a secure world currency designed to adapt with economic change and technological advances existed today? What if that currency was created to help people save for the future, … Continue reading →