90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
This is an incredible stat! People love to see pictures and images naturally more than they like to see words. Think about it, even when reading a book, you sort of create images in your mind! For marketers this stat gives incredible insight on the right path to take, especially for me as a social media specialist.
I have read many articles about social media and using images and links to attract the eye of Facebook and Twitter users. I understand, as a user myself, because when I scroll down my home page I tend to stop and look at images rather than reading status’. But again, the fact that visuals are processed 60,000X faster than text make it a no brainer (pardon the pun) to use images in nearly every social media post.
They say you learn something new every day! Use visuals in your marketing especially on social media!
Dustin Hickle- Media Specialist
This article was inspired by a Blog Spot article on Visual Marketing.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ixzz239ndyMOm