Monthly Archives: August 2012


Take a Tech Break This Weekend

Posted on August 31, 2012

This has been a crazy week here at the PayProMedia Studio. It is hard to believe that it is Friday already, but we are all excited for the long weekend. I hope you are looking forward to the extra rest and relaxation as much as we are! With a three day weekend a lot of families will spend extra time at the lake, traveling or reconnecting with each other through daily activities. This Labor Day weekend (and this will sound odd coming from a tech company) consider taking a tech break! A recent article I read shared a lot of … Continue reading →

5 Stunning Social Media Stats

Posted on August 30, 2012

Here at PayProMedia we truly believe that social media can have a huge impact on a business. But, you don’t have to take our word for it. CBSNews released an article late in 2011 that revealed five stunning statistics related to the social media world and business. 1.) As a whole, the United States spends three hours on social media for every hour on email. We spend 23% of our day on a social media website of some kind every single day. If your marketing campaign is focused heavily on email you are missing out on a lot of potential … Continue reading →

Instant Social Media Success

Posted on August 29, 2012

By now most of us understand that social media is a crucial part of the marketing mix. It is not something that can be ignored because it is so common. So what is the trick to instant social media success? Be Pepsi. But seriously, there is no trick to instant social media success. You can’t create a profile, flip a switch, and expect the “likes” and “followers” to start flowing unless you are a big brand already, like Pepsi or Taco Bell. We have an incredible team of experts that work on growing each of our client’s social media reach … Continue reading →

5 Tips for Creating an Attractive & Memorable Slogan

Posted on August 28, 2012

What makes a memorable slogan? Why do we all remember Nike’s “Just Do It” slogan? And who hasn’t used Wheaties’ phrase “Breakfast of Champions” in a normal conversation talking about breakfast? There are many things that make a great slogan. Entering “What Makes a Great Slogan” into Google generates 104,000,000 results! Obviously, there are a lot of opinions and strategies that have been effective. I believe it comes down to the following 5 concepts. 1. Many people would start with writing something catchy. To go against the grain, I think it is most important to stay true to your brand. Be … Continue reading →

Generation Y Prefers Working at Startups

Posted on August 27, 2012

A recent article posted on Mashable.com stated that young people today prefer working in startups versus large corporations. As a member of Generation Y (Millennials) myself and an employee at a young company, I’d have to say that this is accurate (but you could say I am a little biased). I enjoy my job and the open, flexible, social media-centered culture we have! This article and a few others have lead me to these conclusions about managing new employees from the Millennial generation. What managers need to know about managing Generation Y: We are incredibly technologically savvy. Think about what … Continue reading →

Using YouTube to Make Money

Posted on August 24, 2012

YouTube recently announced that its users upload 72 hours of video per minute! And, incredibly, we watch 4 billion hours of video per month! So that bears the question how do you use those stats and that captive audience to make money? The first and most obvious step is to create a YouTube Channel. We at PayProMedia can and will do this for you as a part of our Social Media Package, but it is also something you can do by yourself. All you need is a Gmail address, originality and good content! If you have an original personality let it show! Be yourself … Continue reading →

A Few Notes About Google+ Events

Posted on August 23, 2012

A recent article on socialmediaexaminer.com shared the benefits that Google+ Events can  provide your business. The Events feature makes scheduling, sharing and finding business events much easier! When you create an Event on G+ it fully integrates with your Google Calendar. The people you invite can view and respond directly from their calendars as well without the need to log in to Google+. Google+ Events also offer Easy Email Reminders. These automated reminders are sent out to your confirmed guest list, along with an update that the event is starting! It doesn’t get any more convenient than that! There are more features … Continue reading →

The PayProMedia Brand Equation

Posted on August 22, 2012

We all tell stories. Ever since we were children, our parents and grandparents would sit down with us and share stories of their past or make up stories to keep us entertained. Those stories stick with us for our entire life.  Before we know it, we are telling our children the exact same stories we were told when we were young. Yet, it doesn’t stop there. Everyday we tell stories. We tell stories about what is happening in our lives. We tell stories about the awesome experience we had at a restaurant, and we tell the not-so-awesome stories. That is … Continue reading →

Technology is Growing by “Leaps” and Bounds

Posted on August 21, 2012

A recent article on Mashable.com revealed an incredible new technology that could be released as early as this February! The product, simply known as The Leap, is an amazing intuitive way to interact with your computer. No more keyboard and mouse needed with The Leap! “We really wanted to build a device that would actually be leaps and bounds better at doing a lot of things that most people want to do with their computers,” says Leap Motion CEO Michael Buckwald. “And in order to do that, you need to be able to track fingers, and you need to be able to do … Continue reading →

Make a Great Impression to Generate Leads

Posted on August 20, 2012

Have you ever had an extreme experience with a company? It could have been positive or negative but, to this day, it still impacts your view of that company? For me, I will not visit specific car dealerships because of horrible impressions they have made on me in the past! Most of the time it is the first impression that lasts, so we encourage you to make sure every touch point with your potential clients will make a great impression. I recently had a conversation with a co-worker here at PayProMedia. He had been in contact with a salesman and … Continue reading →