Monthly Archives: July 2012

Facebook’s New Feature?

Posted on July 31, 2012

Recent articles on Mashable.com and other social media news websites have shared a new feature coming to Facebook called “Save for Later.” Apparently this feature will allow Facebook users to save a story into a folder on Facebook: similar to Twitter’s favorite feature. Users can then go back and read the story at a later time. This could be particularly useful if you see a story you want to read but dont have time at the moment you notice it! Just save it for later and come back! This feature will work on the Facebook app as well as … Continue reading →

The Fast and Easy Path to Success

Posted on July 30, 2012

Practice Definition: Repeated performance or systematic exercise for the purpose of acquiring skill or proficiency: Practice makes perfect. If you are like me, you have been in a situation where you didn’t perform as well as you would have liked. Things like typos, mistakes in programming or, in my case (very often), not hitting a quality golf shot under pressure. We all understand that practice is the key to better performance. I can’t count the number of golf balls I have hit in my life to try to become a better player: to improve. Having skill requires … Continue reading →

What Makes a Good Working Environment?

Sadly, today is my last day as an intern in the PayProMedia studio. I’ve enjoyed my time here learning from some phenomenal workers. Being 19 years old, I’ve already been employed at multiple businesses – seven total – that were mostly seasonal jobs, but all have offered a good insight into the workforce. My question is what makes the best working environment for employees? The bottom line in my mind is that happy employees create good work. Good work creates more sales. More sales mean growth and satisfaction. So in this chain event, the trigger is a good working … Continue reading →

Does Your Brand Take Advantage of Email Marketing?

Posted on July 26, 2012

Believe it or not, email is still the most popular form of communication, based on a poll done by Digitaltrends.com. But when you think about it, it’s not as hard to believe seeing as it is the primary form of communication between co-workers. Based on this, how is your company taking advantage of email marketing? I don’t mean spam mail or the ones that are filtered into the junk as soon as it is received; I mean the type of marketing that shows your brand can offer a very tangible service to consumers. For example, PayProMedia sends out a … Continue reading →

Can We All Make Money in This Social Media Game?

Posted on July 25, 2012

Social Media has captured the innovative spirits of millions across the globe. Superstar companies like Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+ are all thriving as they continue to grow leaps and bounds each quarter. Similar technology companies in the payments space like PhoneSwipe, Square, PayPal, and eBay are all making a push of their own to capitalize the social media revolution from “friend/follower” to paying customer. Can these companies make any real money? The real challenge is just that. Making money. Let’s use Facebook as an example. The mammoth social media company boasts to have … Continue reading →

Women & Social Media

Posted on July 24, 2012

Below is an infographic courtesy of JumpThru. It set out to figure out how women use social media and what sites they use for various purposes. Broken into sections, you can see that the majority of women trust the information they read on blogs and Pinterest the most. To me, this was shocking because Facebook and Twitter are much more popular sites than the other two. This could possibly show that people think Facebook and Twitter may have too much advertising to trust all the time. The trust for blogs and Pinterest drive an overwhelmingly higher result of action than … Continue reading →

Social Media: What We Couldn’t Do 10 Years Ago

Posted on July 23, 2012

To commemorate the 10 year anniversary of 9/11, PayProMedia explored the ways the attacks could have been different and possibly prevented if we would have had the same resources. Building off that blog and the video recently posted about Nelson Mandela’s life, I look towards how the future of catastrophic events can be altered/remembered via social media. Take for instance the Aurora Colorado shootings; I look at a 24-year-old girl, Jessica Redfield, who was an avid tweeter. Jessica had 11k+ tweets, and over 6,000 followers at the time of her death. She now has over 24,000 followers on Twitter. … Continue reading →

Your Brand’s Stance

Posted on July 20, 2012

In American society today, citizens are being marketed to at all hours of the day, every day of the week. The brands that are marketing have a significant amount of influence as to how people think from then on. Often times, the message a brand conveys makes consumers decide to try that service or product, but from time to time the message conveyed will turn a consumer away from that product. Now the latter of these two is more often than not related to political or theological issues. The most recent example of this situation is from Chick-Fil-A, the privately … Continue reading →

The Mandela Story

Posted on July 19, 2012

Have you seen this video yet? It is not only challenging from an emotional perspective, but also motivating for the future. Nelson Mandela, who was an instrumental leader in ending the South African Apartheid, turned 94 yesterday. The video shows how social media could have helped him and the revolution that he started for the South African people. I encourage you to watch the video and explore why the situation Mr. Mandela was in should never happen again. The future can be bright if we choose to make it as such; social media has the power to … Continue reading →