Monthly Archives: August 2011

Forget New Customers For A Minute

Posted on August 25, 2011

“Social media continues to grow at a breakneck pace and businesses need to get on board or they will be left behind.” I have heard or read this statement no less than a thousand times over the past year. Do I agree with it? 100% Absolutely. So much so that I would bet my farm and yours on the accuracy of the prediction. What you might not expect is the reason why I would place the wagers.

Keep It Real

Posted on August 22, 2011

I’ve worked in Social Media for almost 10 years now as a freelancer, in politics, and for private companies. In my time I’ve noticed that one of the most basic and fundamental truths behind being successful in social media is also the most difficult for clients to understand: “Be honest. Be Authentic. Be True.” What does that mean? Well, I see the greatest fear that business owners have when expanding into social media platforms like Facebook, Twitter, Yelp, etc. is that customers might say mean things about them or their business. So much so that if I were to list … Continue reading →

Black Magic: How to be the King of Foursquare

Posted on August 17, 2011

Most social networking happens on mobile devices, and successful businesses have found a new way to tap into this market. When it comes to location based software no one is more influential or popular than Foursquare, designed as a guide to the places and spaces around you. Created by New York’s Foursquare Labs two years ago, it now has over 7.5 million users checking in regularly.

Not because I should, but because I want to! The Facebook plan for my business.

Posted on August 16, 2011

What is white and black and red all over? The newspaper. Hmmm, not sure I can turn the newspaper into cash to support my business goals? Heck, I know I can’t! Dinosaur! Give me some relevant trivia…Something that says 2011 and beyond.

An Accidental Look At What Could Be

I married the girl of my dreams about a month and a half ago and, like most newlyweds, we went on our honeymoon shortly after the ceremony. For months I contemplated what we were going to do and where we were going to go because, after all, that was the rule. She gets to plan every aspect of our wedding and I plan the honeymoon. In my eyes, I was in a win/win because she was a happy bride-to-be and I got to plan a trip where it was going to be just the two of us.